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Lamborghini Blog Series - Part 3: Modern Icons, Motorsport, and the Future of the Bull
The dawn of the 21st century marked a pivotal transformation for Automobili Lamborghini. After decades of turbulence, ownership changes, and a reputation that leaned as much on dramatic design as it did on questionable reliability, Lamborghini entered the new millennium with fresh ambition. The company's acquisition by Audi AG in 1998, part of the Volkswagen Group, would prove decisive in shaping a new chapter of stability, engineering precision, and global success.
Lamborghini Blog Series - Part 2 "The Golden Era and the Expansion of the Bull"
By the early 1970s, Lamborghini had already shocked the automotive world with the Miura, a car so revolutionary that it redefined the very concept of the supercar. Yet, despite this breakthrough, Lamborghini remained, at its core, a small Italian manufacturer. Production numbers were modest, infrastructure was limited, and the company was still closely tied to the personality of its founder, Ferruccio Lamborghini. The next decades would prove critical in shaping Lamborghini's identity-not just as an Italian dream, but as a global icon.