Bugatti Welcomes Its Customers to Château Saint Jean to Celebrate a Historic Year
Image: Bugatti Automobiles S.A.S.
Molsheim, France (11 December 2025) – Bugatti welcomed its international clientele to the legendary Château Saint Jean in Molsheim to celebrate the end of an extraordinary year for the marque. The annual “Soirée de Noël”, now one of Bugatti’s most cherished traditions, once again brought together the global Bugatti family for an evening dedicated to heritage, innovation and shared passion.
Around 100 guests from all over the world gathered at the historic estate, which was illuminated in festive splendour to mark the occasion. The event served as both a retrospective of the past twelve months and a celebration of Bugatti’s unmistakable community spirit.
A Year Marked by Milestones and Icons
The evening reflected on a landmark year in Bugatti’s history. Central to the celebrations was the 20th anniversary of the Bugatti Veyron, a model that redefined the modern hypercar and reshaped the limits of performance engineering.
Alongside this historic milestone, Bugatti’s current model lineup took centre stage, including the W16 Mistral, Bolide and Tourbillon – each representing a distinct expression of the brand’s philosophy, blending extreme performance with craftsmanship and artistic vision.
Image: Bugatti Automobiles S.A.S.
A Warm Welcome at Château Saint Jean
Guests were personally welcomed by Mate Rimac, CEO of Bugatti Rimac, Christophe Piochon, President of Bugatti, and Hendrik Malinowski, Managing Director of Bugatti. Conversations unfolded over glasses of champagne before attendees gathered on the château steps for the traditional group photograph – a framed keepsake gifted to every guest as a reminder of the evening and their place within the Bugatti family.
The festive dinner took place within the Aftersales Atelier, transformed by artist Charles Kaisin into a dreamlike setting. Two long tables encouraged shared conversations, while an immersive, surrealist atmosphere elevated the dining experience into a carefully orchestrated celebration of art and emotion.
Celebrating Bugatti’s Heritage Through Performance and Art
The evening featured a bespoke show that brought Bugatti’s story to life. Carefully choreographed performances, interactive moments and artistic presentations paid tribute to the marque’s history and to the Veyron’s 20-year legacy.
Iconic vehicles, including the W16 Mistral World Record Edition, Veyron Vitesse World Record Edition and the Bolide “100 Anniversary”, were showcased as powerful symbols of Bugatti’s achievements, creating an avant-garde fusion of engineering excellence and artistic expression.
Programme Solitaire and the Return of True Coachbuilding
Within the Design Studio at the Remise Sud, the recently unveiled Brouillard attracted particular attention. This unique creation highlights Bugatti’s renewed commitment to traditional coachbuilding through the Programme Solitaire, an ultra-exclusive initiative limited to just two bespoke creations per year.
The programme continues a tradition deeply rooted in Bugatti’s DNA for over a century, reaffirming the brand’s dedication to craftsmanship, individuality and artistic freedom.
Festive Traditions and a Charitable Spirit
In keeping with Bugatti’s Alsatian heritage, the evening embraced a chalet-inspired atmosphere reminiscent of a traditional Christmas market. Guests enjoyed roasted chestnuts, mulled wine and signature cocktails inspired by Bugatti’s history, accompanied by soft jazz and soul music.
The celebration also featured a charity auction in support of Semeurs d’Étoiles, a local organisation dedicated to supporting hospitalised children and their families. The winning bid of €55,000 secured an exclusive experience honouring Ettore Bugatti’s legacy in Molsheim and Lalique’s craftsmanship in northern Alsace, along with a unique hand-crafted “Dancing Elephant” sculpture by Lalique.
Looking Ahead to 2026
Reflecting on the evening, Hendrik Malinowski stated that the end of the year is always a moment to look back on memories that become part of Bugatti’s history, while also anticipating the future. With its strong community, enduring traditions and forward-looking vision, Bugatti confirmed that 2026 will bring even more opportunities to share extraordinary experiences with its customers worldwide.
Conclusion
The 2025 Soirée de Noël at Château Saint Jean underscored the strength of the relationships Bugatti has built with its customers over decades. Rooted in trust, shared passion and a love for exceptional experiences, the event celebrated both a historic year and the promise of new milestones yet to come.
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