Hispano Suiza Presents the “Manifesto of No” – A Legacy of Courage and Innovation
Image source: newspress.uk
Barcelona, Spain (October 1, 2025) – Hispano Suiza, the historic Spanish marque with more than 120 years of heritage, has unveiled its “Manifesto of No”, a bold declaration of the company’s philosophy that transcends generations: never giving up, never compromising, and always pursuing excellence.
A Tribute to Miguel Suqué Mateu
The “Manifesto of No” also serves as a tribute to Miguel Suqué Mateu, the late Chairman of Hispano Suiza and great-grandson of founder Damián Mateu. Under his leadership, the brand was reborn in 2019 with the launch of the Carmen, a fully electric hypercar hand-built in Spain.
This groundbreaking project later expanded to include the Carmen Boulogne and Carmen Sagrera, each paying homage to the brand’s racing history and Barcelona roots. With these models, Hispano Suiza reaffirmed its place on the global stage, appearing at Pebble Beach Concours d’Elegance, Salon Privé, and the Goodwood Festival of Speed.
Image source: newspress.uk
The Spirit of “No”
The “Manifesto of No” is not about refusal – it is about resilience:
Saying no to limits and yes to innovation.
Saying no to compromise and yes to excellence.
Saying no to conformity and yes to walking untrodden paths.
Filmed at the Circuit de Barcelona-Catalunya, the brand’s latest video illustrates this philosophy, reminding the world that “No” has been the guiding light behind every Hispano Suiza creation for more than a century.
The No Manifesto
Source: Hispano Suiza Youtube
A Legacy That Lives On
From its foundation in 1904 by Damián Mateu and engineer Marc Birkigt, Hispano Suiza built more than 12,000 luxury cars and 50,000 aircraft engines before its renaissance in 2019. Today, led by CEO Sergio Martínez Campos, the company continues to handcraft electric hypercars that combine innovation, exclusivity, and tradition.
With the Carmen family, Hispano Suiza embodies the Gentleman Driver spirit – blending performance, design, and personalization to deliver unique experiences to clients worldwide.
Conclusion
The “Manifesto of No” is more than a campaign – it is Hispano Suiza’s declaration of values: courage, heritage, and a relentless pursuit of innovation. By embracing its past while shaping the future of luxury electric hypercars, Hispano Suiza ensures that its legacy continues to inspire generations to come.
