Schwarz - Weiß Foto eines Hypercars, Ferrari LaFerrari, fotografiert aus der Frontansicht.

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McLaren Reveals Project Chromology by MSO – When Automotive Design Becomes a Canvas for Colour Psychology
Oliver Oliver

McLaren Reveals Project Chromology by MSO – When Automotive Design Becomes a Canvas for Colour Psychology

Woking / Miami – McLaren Automotive has unveiled Project Chromology by MSO, a striking bespoke interpretation of the McLaren 750S, created in close collaboration with British abstract artist Nat Bowen. Debuting during Miami Art Week, the project introduces an entirely new approach to automotive surface design, translating Bowen’s layered resin artworks and principles of chromology – the psychology of colour – into a road-going supercar.

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