How to get access to Hypercar as a normal earner - 7 realistic ways for real fans
Introduction 1: Hypercars - more than just a dream for millionaires
1.1 Why hypercars are a world of their own
High-gloss paintwork, aggressive design, a roaring V12 or the whirring of a futuristic electric drive - hypercars are not just cars. They are works of art on wheels, technological masterpieces and the ultimate expression of exclusivity, performance and prestige. Brands such as Bugatti, Pagani, Koenigsegg and Ferrari play in a segment that is far beyond the ordinary. A Hypercar is not just a means of transportation, but a statement - about vision, engineering and what is possible when you don't have to compromise.
For many, however, this world seems like a parallel universe. The entry-level prices are in the six- to seven-figure range, maintenance and insurance are more expensive than some condominiums, and anyway - who has access to such vehicles unless you are an heir, entrepreneur or celebrity?
In fact, the Hypercar is extremely exclusive. Production numbers are limited, buyers are often pre-selected, and even just touching these vehicles is unimaginable for most people. But this is where a surprising truth begins: you don't have to be a millionaire to get a taste of this world. If you are prepared to think creatively, have patience and use your passion wisely, you can find ways to make the myth of the Hypercar real and tangible.
1.2 The myth of inaccessibility
The Hypercar is not just about horsepower and carbon - it's about stories. Of the myth. From the feeling that these vehicles are unattainable for 99.9% of mankind. This image is intentional and is deliberately cultivated by the manufacturers. Limited quantities, individual configurations, closed customer circles - all this creates an aura that fascinates and at the same time deters.
However, as with many exclusive circles, the line between "staying out" and "gaining entry" is blurred. There are people who have gained access - not through wealth, but through passion, expertise and creative approaches. Influencers, photographers, journalists, technicians, bloggers, racing drivers, model car collectors and even car game designers - they have all opened doors that seem to be closed to normal earners.
The key insight is that unattainable does not mean impossible. It just means that you have to find another way. A detour perhaps. Or a side path that others overlook. It is precisely these paths that we want to focus on in this blog article. Paths that allow you to become part of this world - in your own way.
1.3 What you can expect in this article
If you've been passionate about hypercars for a long time but think to yourself: "I'll never be able to afford a Bugatti ", then this article is for you. It shows you how you can gain access to Hypercar despite a normal income - be it through experiences, professions, investments, communities or even your own platforms.
We take you on a journey through nine major subject areas, all of which have one thing in common: They open doors. Not always immediately, not always spectacular - but sustainable and realistic. It's not about making you empty promises like "This is how you get rich overnight" or "Become a Ferrari in 6 months". It's about changing your thinking - from "This is not for me" to "How can I become part of this?".
You will learn:
Where you can see and even experience hypercars live - without being a millionaire.
How to get behind the wheel yourself without ruining your bank account.
Which jobs put you right next to the big brands.
How you can enter via investments and collectibles.
Why your own project (blog, YouTube, social media) can open doors for you.
By the end of the article, you will know how much closer you are to this fascinating world than you might think.
2. experience hypercars - without owning them yourself
2.1 Motor shows, track days and events with public access
The first and most obvious route into the world of hypercars is through events that are open to the general public. While owning a hypercar directly remains unrealistic for most people, motor shows and trackdays offer the perfect opportunity to experience these machines up close - sometimes even in action.
Major international motor shows such as the Geneva Motor Show, the IAA Mobility in Munich or the Goodwood Festival of Speed in England bring together some of the most spectacular hypercars year after year. Manufacturers such as Koenigsegg, Pagani and Rimac use these stages to present new models or studies that would otherwise remain behind closed doors.
You can get even closer to the magic at so-called trackdays. Here, event organizers or race track operators rent out free slots on circuits such as the Nürburgring, Hockenheimring or Circuit de Spa-Francorchamps. While some of these days are reserved exclusively for owners, there are also public events with spectator access where you can watch rare vehicles on the track - often at speeds that far exceed what you experience on public roads.
If you are lucky or are looking specifically, you will find events with rideshare opportunities where passenger seats in hypercars are raffled or sold for charity or promotional campaigns. Flying around a race track in the passenger seat of a Bugatti Chiron is no longer just a dream, but a calculable option.
2.2 Museums, pop-up exhibitions and temporary showrooms
Not everyone wants to or can travel to a live event. But that doesn't mean you have to miss out on the physical experience. There are a growing number of museums and exhibitions around the world that specialize in extraordinary automobiles - including hypercars.
The MAUTO - Museo Nazionale dell'Automobile in Turin has already exhibited Koenigsegg models such as the Jesko and Regera. The Petersen Automotive Museum in Los Angeles has one of the most exclusive collections in the world, including a Bugatti Veyron Grand Sport Vitesse and a McLaren Speedtail. In Europe, the Cité de l'Automobile in Mulhouse impresses with selected exhibits from the Bugatti.
There are also temporary pop-up exhibitions, such as Ferrari or Lamborghini in luxury boutiques or shopping centers in major cities such as London, Dubai or Zurich. Although these are often limited in time, they offer the opportunity to marvel at new models in an exclusive setting without paying an entrance fee.
Another insider tip: manufacturer showrooms in cities such as Munich, Paris or Milan. There you can see hypercars live - sometimes even without an appointment. Even though test drives are generally not possible for normal earners, talking to the staff often opens up a surprisingly open approach to the world of super sports cars.
2.3 Digital experiences: YouTube, VR apps and Hypercar
Not everyone has the opportunity to travel to events or visit museums. But in this day and age, that is no longer an obstacle to getting close to the world of hypercars. Thanks to modern technology and an active online community, you can immerse yourself in this world from the comfort of your own home - more intensely than ever before.
There are countless channels on YouTube that deal professionally with hypercars. The best known include Supercar Blondie, TheTFJJ, Effspot, Shmee150 and Carwow. They not only provide high-resolution driving videos, but also walkarounds, test drives and behind-the-scenes insights at events, factory visits or exclusive launches. These influencers are often right next to the manufacturers - and you are practically right there with them through their camera.
Virtual reality apps and 360° videos also open up new possibilities. Some car manufacturers provide their own VR experiences in which you can virtually explore a vehicle - from the carbon structure to the dashboard. YouTube now supports 360° videos in which you can freely look around the Hypercar . With an affordable VR headset for your smartphone, this becomes an immersive experience.
Another trend: mobile racing games with licensed vehicles such as "Real Racing 3", "Asphalt 9" or "Forza Horizon". These games are not just entertainment - they also train your knowledge of technical data, sound characteristics and model diversity. If you study them intensively, you will develop a real feel for brands, concepts and differences in performance.
Even social media platforms such as Instagram, TikTok or Reddit provide Hypercar on a daily basis. Many owners post exclusive insights into their vehicles there, showing conversions, trips or rare details that you never see on official websites. Particularly interesting are the numerous "car spotting" accounts that capture rare models in the wild - from parking garages in Monaco to intersections in Beverly Hills.
3. self-driving - affordable options
3.1 Hire hypercars: Providers, prices and requirements
The dream of driving a hypercar doesn't have to remain a dream - at least for a day. In recent years, the market for luxury car rental has expanded considerably. Specialized providers can be found in almost every major city in Europe, making it possible to rent vehicles such as the Ferrari SF90 Stradale, the Lamborghini Aventador or even a McLaren 720S for hours or entire days.
Well-known platforms such as DRIVAR, Motion Drive, LUXURY DREAM CARS, iSuperdrive and King Rent have specialized in precisely this segment. Prices vary depending on the model, location and rental period. While a Ferrari Roma or a McLaren Artura is available from around €700 per day, a Bugatti Chiron - if available at all - can quickly cost over €10,000 per day.
What surprises many people is that a normal class B driving license is often sufficient, combined with a minimum age (usually 25 years) and a deposit that is blocked on the credit card. Depending on the provider, this deposit can be between €2,500 and €15,000 - a high amount, but one that is released in full upon return. It is advisable to clarify in advance exactly which insurance is included and whether excesses apply in the event of damage.
A clever trick to save costs: Rent in the low season or during the week. Many providers reduce their prices by up to 30% on less busy days. There are also promotions or vouchers via third-party platforms that offer discounts - especially for first-time customers.
Even if a rental is not cheap, it remains a unique experience that can be planned specifically for a special occasion - for example as a birthday present, a reward after a milestone or as part of an unforgettable trip.
3.2 Trackday rides and experience gifts
The next step is even closer to an absolute adrenaline rush: guided drives on racetracks. Numerous experience portals offer so-called trackday packages, where you can drive a Hypercar on the asphalt yourself with a real instructor at your side - without the constraints of road traffic.
Platforms such as mydays, Jochen Schweizer, Racepool99, RacetrackCoach or Motorsport-Events.de offer experiences with models such as the Ferrari 488 Pista, the Lamborghini Huracán Performante or even the Porsche 918 Spyder. For many events, you don't need any racing experience, just a valid driving license and the necessary budget.
Prices often start at €250-400 for 2-3 laps, which already includes a professional coach, helmet equipment and insurance. If you want to drive more laps or several models, you can book packages of up to €1,000 or more - still a fraction of what the vehicles cost.
Advantages of this variant:
Maximum safety, as an instructor intervenes when necessary.
No deposit or long-term liability.
Maximum speed realistically achievable - this is hardly legally possible on the road.
What's more, many of these offers are ideal as gifts that are also well understood by non-car fans. Anyone who has ever drifted through a bend at 250 km/h will never forget that moment - regardless of whether they can afford the car themselves or not.
3.3 Riding in rallies, road trips and car events
If the wheel is still too far away, there is an equally fascinating compromise: riding along in a Hypercar, be it at road trip events, rallies or promotional drives. Many events of this kind - such as the Gumball 3000, StreetGasm 2000, Gran Turismo events or the Modball Rally - allow co-drivers or even passengers in support vehicles.
You can gain access either via official competitions, charity auctions, through relationships - or in some cases for a fee. For some formats, you can apply to be a media companion, content creator or driving assistant. These positions are particularly coveted by people with reach, video or photography talent or a penchant for social media. Those who regularly report on cars increase their chances enormously.
Carpooling is an underestimated alternative in everyday life. In larger cities, there are Hypercar who organize themselves in forums or private groups and sometimes specifically look for carpoolers - for example on Instagram, Reddit, Facebook groups or CarSpotting communities. Especially in major cities like London, Dubai or Zurich, you often see posts like "Cruise tonight - who's in?" Sometimes this leads to friendships, collaborations or even mentoring relationships.
And who knows: maybe such an opportunity will also result in a ride to a trackday, a photo shoot, a YouTube collab or even a jump into a job opportunity in the event sector or with a luxury provider. The key is to be visible, behave respectfully and show genuine interest - not envy or greed.
4. working with hypercars - professions and opportunities
4.1 Entry via technical professions and automotive companies
For many, the Hypercar seems unattainable because they view it exclusively through the eyes of the end customer - i.e. from the perspective of those who spend millions on a vehicle. But what if you became part of those who develop, build, test or maintain these vehicles? This is exactly where a realistic opportunity begins for normal earners to come into contact with hypercars legally and regularly: through a job in the industry.
Manufacturers such as Ferrari, McLaren, Bugatti and Koenigsegg require a large number of specialists - from traditional mechatronics engineers, painters and body builders to engine technicians and development engineers. Supplier companies that deliver carbon components, turbochargers or transmission components, for example, also work closely with Hypercar.
Although many of these jobs require specialized training or a degree (e.g. mechanical engineering, automotive engineering or materials science), entry is possible through professional experience or specialization - often through smaller premium manufacturers that are less public. In Germany, Italy, Austria, France and the UK in particular, there are hundreds of medium-sized companies that work on exclusive vehicle programs without their brand name being known.
In addition, there are specialized service providers for test drives, prototype construction, quality control or aerodynamic development, where hypercars are regularly driven on test benches, tarmacs or test tracks - as part of your everyday working life. If you work as a chassis developer or test driver, for example, you may spend more hours behind the wheel of a prototype than a customer will ever drive their own Hypercar .
Entry via the aftermarket sector is also possible: companies that specialize in refinement, tuning, individualization or restoration regularly come into contact with rare and extremely expensive vehicles - such as Novitec, Mansory, Brabus, DMC or Gemballa. Both technical, design and sales-oriented careers are conceivable here.
In short: anyone with sound qualifications, a willingness to learn and a passion for quality and precision can develop their career in a targeted manner towards Hypercar. It's not a question of how much money you have, but of competence and positioning.
4.2 Marketing, event management and media production
Image source: By Vision360media - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=135718320
"Crowd at the Pebble Beach Concours d'Elegance 2022 in California, surrounded by classic cars, tents and exhibition stands against a green park backdrop"
The Hypercar is not just about technology - it is also about staging, emotion and experience. And that is precisely why, in addition to engineers and technicians, professionals from the fields of marketing, event management, film, photography, PR and communication are also in demand.
If you position yourself as an event coordinator, trade fair organizer, hospitality manager or brand ambassador, for example, you can work for major brands or agencies that manage international appearances - from exclusive customer events to track days on legendary race tracks. Some of these jobs start with simple tasks such as accreditation, shuttle service or guest relations - and develop into roles of greater responsibility with experience.
The situation is similar in media production: Hypercars need to be seen - in high gloss, in action, in detail. That's why many brands are looking for cameramen, photographers, social media specialists, editors and drone pilots to capture the perfect image. Third-party providers, content production companies and independent magazines (e.g. TopGear, MotorTrend, AutoBild Sportscars) are also regularly looking for freelancers with an eye for exclusive cars.
If you work in the communications or advertising industry, you can focus specifically on automotive customers or luxury brands. If you can present hypercars authentically and stylishly, you have a good chance of working on pitch projects or as a freelancer with vehicles that are otherwise reserved for millionaires.
An additional advantage: many of these roles are location-independent or project-based. This means that you don't necessarily have to live in Modena or Woking to be part of a shooting team. Talent, professionalism and a network often count more here than place of residence or origin.
4.3 Part-time jobs, temporary staff and opportunities at trade fairs and events
You don't need to have studied or have years of experience to make your first contacts in the Hypercar. Especially at events and trade fairs, there are numerous opportunities to get involved on a temporary or part-time basis - with direct contact to vehicles, manufacturers and influencers.
Trade fair organizers, event agencies and promotion companies are regularly looking for hostesses, drivers, set-up helpers, customer advisors, security staff or logistics specialists for events at which hypercars are exhibited or driven. Even if these jobs seem unspectacular at first glance, you are right in the middle of it - and can make valuable contacts.
One example: Anyone working at a Concours d'Elegance or a Lamborghini Track Experience Day at the check-in not only encounters rare vehicles, but also their owners. This leads to conversations, opportunities, recommendations - or even job offers. Starting out in event logistics is often a stepping stone to completely different roles.
Car dealerships with luxury segments (such as Ferrari, McLaren or Porsche centers) are also regularly looking for support for test drives, vehicle preparation or administrative tasks. Those who work reliably here and show interest can get a taste of the extended customer area - an area in which contacts are worth their weight in gold.
Not to be underestimated: Workshops, vehicle refurbishers and collectors' garages. Many hypercars require specialized care, storage or servicing - often in discreet private collections. Cleaning staff, logisticians, documentation and administrative staff are needed here. Even as a temp, you can work with vehicles that are otherwise only visible through glass showcases.
5. hypercars as an investment for beginners
5.1 Model cars, art, memorabilia - a brief introduction
For many, the term "Hypercar" is synonymous with the purchase of a real vehicle worth several million euros. However, the world of collecting and investing in hypercars is far more complex - and starts with amounts that are perfectly achievable for normal earners.
A popular entry point: limited edition model cars on a scale of 1:18 or 1:8, often handmade, numbered and officially licensed. Brands such as Amalgam, MR Collection, AUTOart, BBR Models or LookSmart produce exclusive replicas of vehicles such as the Ferrari LaFerrari, Bugatti Divo or Koenigsegg Jesko. Individual models are already achieving three- to four-figure increases in value at auctions or on collectors' platforms such as eBay, Catawiki or RM Sotheby's.
Example: An amalgam model of the Ferrari F40 (scale 1:8) with Plexiglas hood and certificate of authenticity, once sold for around €5,000, is now sometimes traded for between €8,000 and €10,000 - provided it is undamaged, complete and in its original packaging.
Limited edition prints, drawings and photographs by renowned Hypercar such as Fabian Oberhammer (The Dizzy Viper) or Tim Layzell are also in demand. These works, often produced in small editions, can not only be used decoratively, but are also gaining in collector's value thanks to the growing scene.
Memorabilia such as original vehicle keys, seat badges, limited edition brochures from vehicle presentations or VIP goodies from presentation events are also increasingly being traded. These items often come from trade fairs, events or private collectors and fetch between €50 and several thousand euros, depending on their rarity.
Important: such investments require specialist knowledge, market observation and patience. But they offer a charming, tangible opportunity to be part of the scene and build a portfolio that can be combined with passion and aesthetic flair - without a garage.
5.2 Equity investments, funds and alternative car investments
If model cars are too small and real vehicles too expensive for you, you can still invest in real hypercars - on a pro rata basis. In recent years, numerous platforms have emerged that enable fractional ownership. The principle: a valuable car is divided into digital shares that investors acquire via a platform. The return is generated either through an increase in value or through subsequent sale.
Providers such as Rally Rd (USA) or TheCarCrowd (UK) actually make it possible to acquire shares in selected vehicles such as the Porsche Carrera GT or Ferrari 430 Scuderia. The vehicles are divided into digital shares that investors can purchase - often starting at amounts between €50 and €500. Most other platforms such as Collecting Cars, Hagerty Marketplace or CARDECO, on the other hand, are more classic auction or trading platforms for entire vehicles and not providers of participation models in the narrower sense.
For example, a stake in the Koenigsegg Agera RS, which cost over 2.6 million dollars in 2018, could be divided into 1,000 shares at $2,600 each on a platform such as Rally. Should the vehicle later be sold for 3.5 million, each shareholder would receive a pro rata return - minus fees.
Classic classic car funds or automotive securities funds also offer entry-level opportunities for investors with a longer time horizon. These funds acquire selected collector's vehicles - often also hypercars - and manage them for years. Investors receive regular reports, valuations and, in the event of a successful exit, a share of the profits.
Important for all these models:
You should check the platform, especially with regard to regulation, insurance status and storage conditions of the vehicles.
Do not rely on pure emotion, but analyze supply, history, rarity and market trends.
Think long-term. Such investments are not designed for monthly profits, but are often invested for years.
This type of investment is particularly exciting if you already have an affinity for the scene but are also looking for capital growth - whether as a diversification of your portfolio or as part of a long-term collecting strategy.
5.3 Price development, risks and sample calculations
The fascination of Hypercar as an investment is quickly explained: many of these vehicles are extremely limited, technically exceptional and emotionally charged. This leads to high demand - especially for brands with collector status such as Ferrari, Porsche, Bugatti or McLaren.
A look at past price trends makes the potential clear:
The Ferrari Enzo cost around 660,000 euros when it was launched (2002) - today the market price is 3 to 4 million euros, depending on its condition and mileage.
A McLaren P1 sold for around 1 million euros in 2013 - well-preserved examples fetch between 1.4 and 2 million euros in 2025.
Even more recent vehicles such as the Porsche 918 Spyder or the Lamborghini Centenario show clear increases in value after just a few years.
However, the market is not free of risks. Performance is heavily dependent on:
Originality and condition of the vehicle (matching numbers, accident-free, service history)
Limitation and history (number within the series, factory delivery, celebrity ownership)
Market trends and macroeconomic factors (interest rate situation, collector behavior, availability)
An example calculation:
If you invest €1,000 in shares in a hypercar that increases in value by 50% within 5 years, the gross return is €500 - minus fees. This corresponds to an average return of around 8.45% per year, which is quite competitive with traditional investments - and at the same time is associated with emotional added value.
Nevertheless, only invest what you are prepared to lose - and never just out of love for the brand, but with a cool head and sound research.
6. access through community and network
6.1 Forums, clubs and online communities
In a world that thrives on exclusivity, privilege and access control, one thing is often more important than money: contacts. If you know who to talk to - and how - you will get further than someone with deep pockets but no connections. This is especially true in Hypercar. Many doors do not open through referrals, but through trust, exchange and mutual interest.
Today, the first step into this world is almost always via the internet. Specialized forums, Discord servers, Facebook groups, Instagram communities and Reddit sub-forums bring people together who share a common passion - from collectors and photographers to real owners of a Bugatti or LaFerrari.
Examples of active platforms:
FerrariChat.com - probably the largest forum for Ferrari worldwide. With dedicated areas for events, collecting, investing and regional meetings.
PistonHeads - originally British, now internationally active, with many discussions on performance cars and hypercars.
Reddit /r/carporn, /r/hypercars, /r/supercars - communities with pictures, experience reports, events and open discussions.
Discord servers such as "Hypercar Spotting", "Exotic Auto Network" or "TrackAddicts " - particularly popular with younger target groups.
The advantage of these platforms: You can start anonymously, contribute your expertise, friendliness and genuine interest - and build respect and visibility step by step. Many users also network later in real life, attend events together or help each other with access to trips, press access or closed group events.
What you should avoid: Showing off, false facts, demanding behavior. The Hypercar is small - if you stand out negatively, you'll be out quickly. Instead, show patience, build trust, post your own content (e.g. photos from events or well-researched posts), ask questions and respond helpfully. This will soon turn your anonymous user profile into a recognized name - even without your own million-dollar toy.
6.2 Establishing contacts through commitment and expertise
Online is the entry point, but offline is where the real access begins. Anyone who regularly shows up at trackdays, Cars & Coffee meetings or brand events - whether as a visitor, helper or media representative - will sooner or later get into conversation with real Hypercar, collectors, developers or brand ambassadors.
The most important rule here: Listen more than you talk. If you take yourself too seriously, you will quickly be ostracized. But if you show genuine interest, ask questions, express appreciation and are present, you will automatically be invited over time: to private garage visits, rides or background discussions.
A common entry point is photography or videography. Anyone who takes high-quality pictures, masters drone shots or creates short social media clips often has a door opener in their hand. Owners are delighted to receive well-documented images of their vehicles - especially if they are taken professionally and discreetly. As a result, many photographers have become regular companions at events or even private trips overnight.
Technical knowledge or experience in the details can also be an access point: Anyone who regularly contributes their expertise to forums or events, for example in discussions about rims, carbon parts, sound optimization or paint protection film, is quickly seen by owners as a valuable source - and thus part of their network.
Another option is to offer real added value: Are you good at organizing? Offer to help with a small car meet. Do you know your way around social media? Help a collector run their Instagram channel professionally. Can you write or film? Offer to create an event report or YouTube compilation. It's never about asking - it's about giving.
6.3 Building trust in exclusive circles
The Hypercar is based on a commodity that weighs more than horsepower or carbon: trust. After all, a vehicle that costs several million euros is not something to be treated lightly. Anyone who is given access here - whether to ride along, take photos or even drive - must prove that they treat this trust respectfully, professionally and loyally.
Trust is created through:
Reliability: If you promise to be on time, you should be on time. If you promise a photo, you should also deliver it.
Discretion: Many owners do not want public attention. If you are invited, respect that - no stories without approval, no posting addresses, no showing license plates.
Appreciation instead of envy: Those who show genuine interest instead of appearing envious or lecturing are appreciated.
Long-term: Contacts in this scene are not made in one day. They grow over months - sometimes years. Those who are regularly present, build trust and don't push themselves to the center of attention become part of the circles that seem like a wall to outsiders.
A real-life example: five years ago, a photographer started taking pictures at local events free of charge. Today, he is a permanent member of the media crew at the Gumball 3000, flies along to private trackdays and is personally invited by collectors to photograph their vehicles - with access to vehicles that are never shown in public.
Or a simple blogger who made a name for himself through well-researched posts, friendly contact building and genuine community participation - and today conducts interviews with collectors, gets to ride in hypercars and generates affiliate income with his blog. It all started with a forum post and a clear attitude: respect, patience and dedication.
7. from fan to brand - your own path into the scene
7.1 Own blog, YouTube channel or social media
One of the most effective ways to gain access to Hypercar is to become a brand yourself. In times of digitalization, platform economy and creator culture, you can position yourself as a voice in the scene regardless of your background, profession or budget - be it with a blog, a YouTube channel, an Instagram profile or a podcast.
What do you need? Less than you think:
A clear passion for hypercars
A channel (e.g. WordPress blog, YouTube, TikTok, Instagram)
A good smartphone or an entry-level camera
Time, consistency and honesty
The start doesn't have to be perfect. The important thing is that you get started. For example, you could:
Writing event reports (also from the visitor's point of view)
Research model comparisons
Preparing technical backgrounds in an understandable way
Post carspotting photos
Conduct interviews with collectors, experts or photographers
Comment on or rate news from the scene
Many successful Hypercar and bloggers started out exactly like this. They weren't rich - but they were visible. They weren't the first - but they were the most consistent. And they turned their enthusiasm into a profile with recognition value.
One example: YouTuber Shmee150 started out as a car fan with a small camera. Today, he has millions of followers, owns several supercars himself and is invited to vehicle presentations by manufacturers. His first video was a parking lot spot. The difference? He kept at it.
7.2 Monetization through affiliate marketing and partnerships
Once you have visibility - be it through a blog, Instagram channel or YouTube - you can gradually monetize your project. Especially in Hypercar, there are attractive niches that you can use to generate revenue.
Some tried and tested options:
a) Affiliate marketing:
You recommend products, services or events and receive a commission if the referral is successful. Interesting for the Hypercar:
Model cars, collector's items, books (e.g. via Amazon PartnerNet, AWIN, TradeDoubler)
Tickets for trade fairs, track days or luxury trips
Care products for premium vehicles
Accessories such as watches, bags, lifestyle articles in the automotive sector
b) Sponsored content:
As your reach grows, you will become interesting for manufacturers, collectors, museums or brands who want to present themselves via your platform. You can:
Write articles about vehicles (for a fee)
Document events
Present products
Carry out competitions in cooperation
c) YouTube advertising revenue:
If you create videos, you can earn advertising revenue through Google AdSense - either through video ads or channel memberships. Super Thanks, sponsorships or Patreon are also options.
d) Your own products or services:
You can write your own e-books ("The 10 best Hypercar in Europe"), design merchandising (posters, prints) or even offer services such as content consulting, image licenses or trackday planning.
Important: Always remain authentic and transparent. Hypercar quickly recognize whether you are working for clicks or for passion. Monetization is not a goal, but a side effect of your genuine connection to the scene.
7.3 How to finance your own access
The decisive advantage of having your own project is not only the contact to the scene, but also the opportunity to finance your access to Hypercar - through what you build up. What was initially a hobby can become a source of income that you can use specifically for Hypercar.
A realistic example:
You build an Instagram channel with 5,000 real followers
You earn € 200-300 per month through affiliate links and smaller cooperations
You put the money aside specifically
After 10 months, you'll have enough to drive a Ferrari 488 on the trackday or rent a Huracán for a weekend
Or:
You run a specialized Hypercar
You will receive press invitations to events such as the IAA Mobility or Goodwood
You can take exclusive photos of vehicles or gain access to brand representatives
You use the material to further increase your reach - creating a cycle
With patience, quality and consistency, this path is absolutely realistic - and offers you not only experiences in the long term, but possibly also new career prospects: as an automotive content creator, photographer, event organizer or consultant.
Of course, that doesn't replace millions in the bank account. But it does replace something much more valuable: the feeling of being on the outside. Suddenly you are part of the scene - as a voice, observer, reporter or creative companion.
8. long-term strategies for your own Hypercar
8.1 Savings plans and financial objectives
As far away as owning a hypercar may seem, it starts with a simple step: a concrete goal. Anyone who dreams of one day owning a McLaren, Ferrari or Bugatti - whether second-hand or in part ownership - must first realize, quantify and plan their dream.
The first question is: which model would be realistically achievable for you? Not Bugatti Divo for eight million, but perhaps a used Ferrari 458 Italia or a McLaren 570S. These models are available second-hand from around €110,000-150,000 - depending on their condition, mileage and history.
Example calculation for a target value of € 120,000:
You set up a savings plan over 10 years
Monthly savings installment: approx. € 1,000
With a moderate return of 5 % p. a., the final amount is around € 155,000
This not only allows you to buy the vehicle, but also to cover the ancillary costs
Sounds unrealistic? Then reduce the installment or extend the period. Even with €500 a month over 15 years, it is possible to build up a solid foundation.
The decisive factor is not the amount - but thinking in terms of goals rather than dreams. You can also invest in ETFs, shares or alternative investments at the same time - the important thing is that you consciously work towards them. Your Hypercar doesn't have to sit in the garage overnight - but the journey there can start tomorrow.
8.2 Leasing, used market and import options
In addition to direct purchase, there are other ways to make a Hypercar financially feasible - in particular via leasing, used purchase or re-import.
Leasing for the self-employed or entrepreneurs
If you run a business or are self-employed, you can gain access to high-quality vehicles through commercial leasing - including tax optimization and clear calculability. Specialized providers such as LeasingTime, LuxuryLeasing, Vehiculum Performance or brand-internal leasing companies (e.g. Ferrari Financial Services) offer programs for exotic cars. A Ferrari Roma, for example, can be leased with monthly installments starting at €2,500 - with the appropriate credit rating and down payment.
Important: Leasing does not give you ownership rights, but allows you to use your dream car temporarily with predictable costs. Ideal for people who want to use a vehicle for image reasons or want to live their dream temporarily without tying up capital.
Used market - the underestimated opportunity
Many hypercars lose a lot of their value in the first few years - especially models that were produced in large numbers. The McLaren 600LT, originally sold for over €250,000, is now available as a well-kept used car from €140,000. Even an Aston Martin DBS Superleggera or a Lamborghini Gallardo slip over time into price regions that are achievable with foresight.
Watch out for:
Vehicles with service history
Small number of previous owners
No racetrack use
Complete history
Dealer warranty or independent expert opinion
Reimports or EU models
Another potential saving lies in the import option. Particularly from countries such as Japan, Canada or the USA, certain models can be obtained at significantly lower prices - especially right-hand drive vehicles or vehicles with US specifications. Although transportation, conversion and customs duties are added here, the price difference can be 20-30%.
If you know your way around or work with importers, you can find real bargains - especially with rare special models or versions that are out of stock.
8.3 Realistic timetables and success factors
The most important ingredient on the way to your own Hypercar is not money - but patience and strategy. If you start today, you can realize your dream in 10-15 years - with a clear focus, a smart financial strategy and mental stability. Here are the most important success factors:
a) Continuity instead of leaps and bounds:
It's better to save €300-500 a month consistently than to try to put all your eggs in one basket every two years. Building up capital is a marathon.
b) Increase income:
Don't save until you give up on yourself - actively increase your income. This can be done through side projects, content creation, your own products or smart career decisions. If you earn an extra €500 per month and focus on your goal, you will achieve it twice as fast.
c) Adapt your lifestyle:
The road to the Hypercar is also a journey of sacrifice, rethinking and prioritizing. Do you really need the latest iPhone every year? The third streaming service? Or can you consciously redirect certain expenses?
d) Develop mental stamina:
You will experience setbacks - stock market losses, expenses, lows in motivation. The difference between success and failure lies in the ability to stick with it, even when it gets uncomfortable.
e) Celebrate successes - including interim goals:
Celebrate when you've made your first €10,000. When you collect your first model car. When you get your first ride. These small victories keep you motivated - and show you that you are already part of the world you are approaching.
9. conclusion: passion beats luxury
9.1 Anyone can be part of the Hypercar
When you see a Bugatti Chiron up close for the first time or watch a Ferrari SF90 accelerate on the racetrack, you feel it immediately: these vehicles move more than just air and asphalt. They touch emotions, awaken dreams, spark visions. But at the same time, they are surrounded by a wall of luxury, exclusivity and supposed unattainability. For many normal earners, it seems to be a law of nature: If you don't have a millionaire background, you remain a spectator - on the outside, in the shadow of this glamorous world.
But this idea is a fallacy.
As we have shown in previous chapters, there are countless realistic, legal and fulfilling ways to become part of this world - regardless of your background, profession or bank balance. You don't have to own Hypercar to experience it. You don't have to have a garage full of carbon to be respected in the scene. What you need is passion, perseverance and creativity.
Whether through trackday rides, event visits, jobs in the industry, content projects, investments or smart savings strategies - you can become part of this scene. Maybe not immediately as a driver, but perhaps as a reporter, photographer, organizer, networker, blogger or content creator. And who knows where this path will take you?
9.2 Small steps, big impact
If you look back at everything we've covered in this article, you'll recognize a recurring pattern: it's never the big leaps, but the consistent small steps that bring you closer to your goal.
You visit a trade fair and talk to a Ferrari- suddenly a professional contact is made.
You take a photo of a car at an event - a collector posts your picture.
You start a small blog - two years later you are invited by a manufacturer to a driving event.
You save €300 a month - in ten years you'll be financing your first used McLaren.
It is these unspectacular but repetitive actions that move you forward. The key is the long run. In a world that thrives on instant gratification, your advantage lies in training for the long haul - with clear direction and real fire in your heart.
Many people fail not because of a lack of money, but because of a lack of imagination. They think that what is not possible today will remain impossible forever. But if you break through this thought, you open doors for yourself that you couldn't see yesterday.
9.3 Your journey begins now
You might be thinking: "That all sounds good - but where should I start?" The answer is simple: start where you are. With what you have. Today.
Don't have the money for trackdays? Then research the next public car events in your area.
Don't have any camera equipment? Take your smartphone and photograph what you see - with passion.
Don't have any contacts? Create a social media profile, comment on posts, join groups.
Don't have a plan? Turn your learning journey into a project - document what you discover.
The most important decision is not whether you become part of the Hypercar, but how you become part of it. Do you want to wait for life to give you something? Or do you want to start building it yourself?
If you decide to set out, the path will not always be easy. You will experience setbacks, get rejections, maybe even be ridiculed. But you will also experience what happens when vision and action come together. When you become visible. When you don't just dream - you do.
And it is precisely at this moment that what many thought was impossible begins: You approach the Hypercar not as a consumer - but as a player.
Maybe you'll never own a Bugatti. Maybe you do. Maybe you don't drive a LaFerrari - but you accompany it through your lens, your text or your network. Maybe you'll never be invited to the Concours in Pebble Beach - but in five years you'll be organizing a local car event that brings together 50 super sports cars.
It is your path. And it starts now.
Final thoughts:
The Hypercar myth is not just about carbon, horsepower or price tags. It lives through people who admire, document, experience and appreciate these vehicles. You can be one of these people - with or without millions in your bank account.
Passion beats luxury. Always.
