Ferrari goes electric: first e-luxury model to be unveiled in October 2025
Image source: Ferrari F80 in yellow. By Pauls.127 - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=157712021
A historic moment is imminent: Ferrari, the traditional sports car brand from Maranello, is announcing the unveiling of its very first fully electric production vehicle - on October 9, 2025. The Italian luxury manufacturer is thus opening a new chapter in its more than 75-year history and entering the field of electromobility without losing its DNA.
But what exactly can we expect from the first Ferrari? How is the brand positioning itself in the increasingly electric supercar market? And what does this say about the future of road-legal hypercars?
Ferrari breaks new electric ground - with a clear vision
At a time when even the most traditional manufacturers are under pressure from CO₂ regulations and market changes, Ferrari is now also venturing into the all-electric future. CEO John Elkann announced the official presentation of the new model at the Annual General Meeting in Maranello. He emphasized that this vehicle is not only a technical milestone, but will also be seamlessly embedded in the brand's history on an emotional level.
"We are confidently looking forward to another important chapter in our history - full of new unforgettable moments," says Elkann.
Technology with provenance: Formula 1 knowledge on the road
It quickly becomes clear that Ferrari is not embarking on a completely new mission: the brand can already draw on many years of experience with electrified drives - particularly through hybrid technology from Formula 1, such as the KERS system (Kinetic Energy Recovery System), which already recovers braking energy and converts it into performance.
Ferrari has already used plug-in hybrids with an electric module in production vehicles such as the SF90 Stradale and the 296 GTB. However, the upcoming electric model is the first purely electric car with Ferrari- and therefore a strategic first.
Ferrari based on the F80?
Insiders assume that the first all-electric model could be based on the platform of the Ferrari F80 concept car presented in October 2024. The F80 already attracted attention when it was unveiled, as it combined a particularly clear design language with futuristic proportions and a radical driving dynamics philosophy - without losing the brand's signature style.
Whether the final production model will be conceptually or visually very similar to the F80 remains to be seen. As usual, Ferrari is remaining tight-lipped about this. One thing is certain: the expectations are immense.
The competition never sleeps - Ferrari responds late, but purposefully
Ferrari is not the first super sports car manufacturer to focus on electromobility - but it is perhaps the most critically eyed. Brands such as Rimac, Pininfarina, Lotus (with the Evija) and even Porsche (with the Taycan as a sporty GT) have already launched or announced high-performance electric vehicles.
But Ferrari wouldn't be Ferrari if it didn't go its own way - and with a clear promise of quality. The company emphasizes that it is not about pure numbers such as horsepower or charging time, but about the "Ferrari", which must also be experienced in an electric car.
According to internal sources, the team is working intensively on giving the car an unmistakable acoustic and driving dynamics signature despite the electric motor - in keeping with the brand essence.
Price and production location: exclusivity remains
Even if there are no official figures yet, one thing is certain: the first Ferrari will not be a mass-produced vehicle - but a highly exclusive luxury model with a corresponding price range. Insiders expect an entry-level price of over 300,000 euros, or even significantly more depending on the equipment and version.
The vehicle will be manufactured in the new, purpose-built "E-Building" in Maranello - a state-of-the-art production facility where future hybrid and electric vehicles will also be manufactured. Ferrari is making targeted investments here in the long-term future of the brand - without losing sight of the quality of its craftsmanship.
And what does that mean for Hypercar?
The Ferrari should not be positioned primarily as a track tool or uncompromising Hypercar , but rather as a luxurious, sporty grand tourer in the spirit of an SF90 - with uncompromising performance, but with a focus on style, innovation and brand identity.
For fans of road-legal hypercars, the electric Ferrari is a sign that the end of the combustion engine does not mean the end of the fascination - but a possible new beginning. The technology may change, but the passion remains.
Conclusion: An era ends - and a new one begins
The unveiling of the first all-electric Ferrari on October 9, 2025 will undoubtedly be a historic moment - for the brand, the industry and its fan base. Ferrari is thus entering a new era without denying itself.
The coming months will be exciting: Which design will be chosen? How will the driving experience change? And will the new model carry the famous Ferrari myth into an electric future?
One thing is certain: the world is watching - and with very high expectations.
