Lamborghini Presents a Unique Temerario Ad Personam at Art Basel Miami 2025
Image: Automobili Lamborghini S.p.A.
Sant’Agata Bolognese / Miami Beach, FL – Automobili Lamborghini unveiled a spectacular Temerario Ad Personam during an exclusive Art Basel Miami event, introducing the first customer-delivered Temerario in the Americas. More than 500 Lamborghini clients and VIP guests attended the reveal at the iconic modernist venue 1111 Lincoln Road, where the brand showcased the extraordinary creative freedom of its Ad Personam personalization program.
This one-off configuration illustrates Lamborghini’s bold fusion of innovation, Italian artistry and high-performance engineering — redefining what bespoke super sports car design can represent.
A One-of-a-Kind Crystal Paintwork Requiring 320 Hours
The star of the evening was the Temerario’s striking exterior, finished in an innovative crystal-effect paint treatment blending Verde Shock, Grigio Maat and Nero Nemesis. Lamborghini’s artisans dedicated over 320 hours to hand-applying this multi-layered finish, creating an intricate visual pattern that enhances the vehicle’s aerodynamic lines.
The configuration also incorporates the Alleggerita package, which features extensive carbon-fiber components tailored for customers who prioritize lightweight performance and track-focused driving.
Interior Craftsmanship Mirroring Exterior Artistry
Inside, the Ad Personam theme continues with a refined combination of Grigio Octans sport seats and Verde Scandal accents. Even the starter flap echoes the crystal paint motif.
Lamborghini’s master craftsmen applied an advanced Selleria embroidery technique, used for both the Temerario logo on the seats and the Bull emblem on the rear wall, replicating the complexity of the exterior paint pattern.
A dedicated Ad Personam identification plate completes the cabin, certifying the uniqueness of this specification.
During the presentation, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, emphasized:
“This Temerario Ad Personam is a testament to our philosophy that true luxury lies in personalization. Every detail, from the crystal paintwork to the handcrafted interior, showcases the depth of creativity and craftsmanship that only Lamborghini can offer.”
Image: Automobili Lamborghini S.p.A.
A New Digital Layer: 1:1 Digital Twin and Web3 Integrations
The unveiling extended beyond the physical model. Lamborghini integrated this specific configuration into Fast ForWorld, the brand’s digital engagement hub, where guests could explore the Temerario’s full specification through a 1:1 digital twin using the platform’s configurator.
Lamborghini also presented several digital collaborations, including:
Ledger Stax™ x Lamborghini Edition, a secure digital asset hardware wallet
Lamborghini ID, developed with Moca Network, enabling verified ownership and access to bespoke brand experiences
A dynamic track session via a Vesaro racing simulator, offering guests a virtual driving experience with Lamborghini models
The 320 Hours - Crystal Paint Livery.
Source: Automobili Lamborghini S.p.A.
Hybrid Performance Lineup on Display
Alongside the Temerario, guests discovered Lamborghini’s latest plug-in hybrid innovations, including:
Urus SE, the first plug-in hybrid in the Urus lineup, pairing a twin-turbo V8 with an electric motor for 800 horsepower
Revuelto, Lamborghini’s most powerful production car ever, delivering 1,015 horsepower from its naturally aspirated V12 combined with three electric motors
The display highlighted Lamborghini’s rapid evolution into electrified performance and its commitment to combining cutting-edge technology with unmistakable emotional character.
Customer deliveries for the Temerario are set to begin in the first quarter of 2026, marking the start of a new era for the model.
Conclusion
The uniquely crafted Temerario Ad Personam presented in Miami Beach represents the pinnacle of Lamborghini’s personalization philosophy. From its crystal-effect paintwork to its hand-embroidered interior and its integration into both physical and digital experiences, this vehicle embodies the convergence of art, innovation and high-performance engineering.
As Lamborghini continues expanding into electrified performance — with the Urus SE, Revuelto and Temerario leading the transformation — the brand once again demonstrates its uncompromising vision of the future: bold, artistic and unmistakably Italian.
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